Online Casino Group Hires Red Brick Road
By OnlineCasinoNews
The British land and online gambling company Gala Coral Group has announced
the appointment
of London’s The Red Brick Road as its advertising agency responsible for its
entire portfolio of businesses.
Gala Coral said that the agency had initially agreed to work for its bingo
division in February
but that this latest agreement would see the marketers responsibilities grow to
cover Gala Casinos
and Coral retail along with its television betting and online divisions.
The appointment comes following last month’s change in UK legislation that now
allows online gambling companies
to advertise over mainstream media outlets subject to strong safeguards.
British gambling groups are increasingly looking to these newly liberalised UK
advertising policies,
particularly television, to help boost attendances and revenues.
The Red Brick Road said that a new Gala Coral campaign would premiere in
Scotland later this month before going national from January.
Paul Hammersley of The Red Brick Road said that the agency was delighted
with the expansion
of its relationship with Gala Coral and that the new promotion would
include both long and short television advertisements
along with appearances in the national press with sheet posters and radio and
bus signage.
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