Online Casino Group Hires Red Brick Road
By OnlineCasinoNews

The British land and online gambling company Gala Coral Group has announced the appointment
of London’s The Red Brick Road as its advertising agency responsible for its entire portfolio of businesses.

Gala Coral said that the agency had initially agreed to work for its bingo division in February
but that this latest agreement would see the marketers responsibilities grow to cover Gala Casinos
 and Coral retail along with its television betting and online divisions.

The appointment comes following last month’s change in UK legislation that now allows online gambling companies
 to advertise over mainstream media outlets subject to strong safeguards.
British gambling groups are increasingly looking to these newly liberalised UK advertising policies,
particularly television, to help boost attendances and revenues.

The Red Brick Road said that a new Gala Coral campaign would premiere in Scotland later this month before going national from January.
 Paul Hammersley of The Red Brick Road said that the agency was delighted with the expansion
 of its relationship with Gala Coral and that the new promotion would include both long and short television advertisements
along with appearances in the national press with sheet posters and radio and bus signage.

More Articles:

Taiwan Police Raid Online Bookmaker
Police in Taiwan have arrested 18 people this week on suspicion of running an illegal online sportsbetting o
peration that took advantage of the popularity of New York Yankees pitcher Wang Chien-ming. Read More  

Online Casino Open to Approaches
UK-listed online casino, PartyGaming.com, has announced that it is open to approaches from Las Vegas-based casinos regarding a sale.
The announcement came from the company’s Chief Executive Officer, Mitch Garber...Read More

Microgaming Jackpot passes the 6 Million Dollar Mark
Isle Of Man-based software development company Microgaming Software Systems Ltd has announced that the jackpot
for four of its online gambling progressive jackpots has passed six million dollars and is still growing. Read More